This initiative must operate as a business that sells useful, everyday products, with a percentage of the profits funding the program. Instead of being a nonprofit entirely dependent on others, this model ensures sustainability. If people are already making similar purchases, choosing a product from a company dedicated to improving children’s lives—from their start to securing a well-paying job—should be an easy decision.

By using these profits, we can pay coaches at or above market rates. This approach will not only improve retention but also make recruiting top talent effortless.

Additionally, we aim to provide regular updates on the program’s progress while fostering an emotional connection between our supporters and the children. Supporters can learn the kids’ names, track their improvements in reading and math, and share in the joy of milestones like hitting their first topspin shot. They can truly be part of the journey, celebrating the highs and empathizing with the lows.

Tennis serves as a building block—a sport that opens doors to the world and teaches life’s hard truths. For example, it shows that losing is part of life and that talent alone isn’t enough without hard work. However, tennis is just one piece of a larger puzzle. Without proper education, nutrition, and life skills development, a child’s potential remains limited. Therefore, we must place equal effort into these areas to ensure holistic growth.